Facebook ads are one of the major ways a business can get more visibility.
It offers every business owner a variety of options, from selling your products to promoting your website. Today, let’s look at how you can drive traffic to your website using Facebook ads.
The first thing you always need to know when you want to run a Facebook ad is what your goal is.
In this case, it is to drive more traffic to your website, with that you can move forward.
Knowing this will help you know the specific set of people to target as regards age, gender, etc.
The best way to drive quality traffic to your website is to create a custom Audience, with that, you can easily target the people that have visited your website.
Why is custom Audience necessary for your site traffic? Because it allows you to create a list of the people that have visited certain pages of your website or have contacted your website in one way or the other.
However, custom Audience does not work if you don’t have Facebook pixels and Conversion tracking installed on your website.
Don’t forget that you have to use the ads manager to be able to find the custom Audience, Facebook pixels and Conversion tracking. Your phone ad cannot do that for you, so you need a laptop.